Answers · Google Business Profile

What are Google's rules for a Business Profile address or address change?

Short answer: Google requires a precise, real-world address where the business actually operates, with permanent signage if the address is shown; P.O. boxes, remote mailboxes and virtual offices aren't eligible. If you move, update the existing profile instead of creating a new one, and expect Google may review or re-verify it.

The address rules Google publishes

Use your actual, real-world location. Suite numbers go in Address Line 2.
Virtual offices (a rented mailing address you don't operate from) aren't eligible.
A coworking office needs clear signage, customers received during business hours, and your own staff there during business hours.
Businesses that show an address should keep permanent fixed signage with the business name there.
Service-area businesses should hide the address. Their service area shouldn't extend farther than about 2 hours of driving from where the business is based.
One profile per location. Don't create a second one.

Source: Google's guidelines for representing your business.

How to change your address safely

Change it once, after you've actually moved and signs are up.
Don't change the name or category in the same window.
Get your registration, utility bill and website onto the new address first.
Be ready to verify again.

Already suspended after a move? Read our address-change suspension guide or take the free GBP suspension check.

Take the free 2-minute check

FAQ

Can I use a virtual office or UPS mailbox?

No. Google says virtual offices, P.O. boxes and remote mailboxes aren't acceptable.

Should I make a new profile after moving?

No. If it's the same business, update the existing profile.

How big can a service area be?

Google says generally no farther than about 2 hours of driving time from where the business is based, with some exceptions.

Sources: Google: Guidelines for representing your business. Top Methods Business Systems is not affiliated with or endorsed by Google.